Into the digital future with socoto

03/21/2024

socoto offers the opportunity to study computer science alongside practical work and gain an early insight into the working world of programming languages such as Java, Typescript or SQL.

Think bigger with display advertising

03/07/2024

Display advertising today is much more than a collection of large, flashing overlays in the header or sidebar area of websites. Over the last 25 years, this form of advertising has evolved considerably and is defending its leading position in the...

Customisation - exactly our thing!

02/21/2024

Realising individual customer wishes made to measure - that is the business model of the Austrian brand TEAM 7. The manufactory produces premium furniture from noble natural woods, made to order and to special dimensions upon request. With this...

No fear of structural changes

02/07/2024

In the dynamic world of car retail, companies face major challenges: They have to plan and realise advertising campaigns that both contribute to the brand and promote local sales. Fortunately, they can rely on socoto! Our software offers connected...

Real-time monitoring for corporate groups and local retailers

01/17/2024

Key figures are always a top priority for marketing managers - and not just at the beginning of the year. Companies want to know promptly how their advertising campaigns are performing and whether they are reaching their marketing goals. Online...

Print or digital media? That's not the question!

11/08/2023

Digitalisation is a competitive factor, even more so in the field of marketing and communication. The increase in advertising budgets for digital channels and the critical eye with which marketing professionals are now looking at print media clearly...

Effective planning of insert campaigns

10/11/2023

Insert marketing is in a state of flux: First, large corporations say goodbye to print inserts, and then Deutsche Post announces the discontinuation of its Einkaufaktuell product, a distribution channel for advertising flyers from local retailers....

Print newsletter customised in the blink of an eye

09/28/2023

Those who sell quality also attach great importance to premium advertising. What for some are expensive brand ambassadors or elaborate video clips, are for others a high-quality print newsletter that is visually and haptically convincing. This is the...

Targeted and dynamic advertising with DOOH

09/14/2023

Digital out-of-home marketing (DOOH) is booming: in Q2 2023, according to the market research company Nielsen, DOOH gross advertising spending in Germany was around 10 per cent above the previous year's level at 248 million euros, and the trend is...

Marketing retail space: It's that easy!

08/29/2023

Many locations, countless advertising opportunities for brands and no overview of the currently available spaces? Where is the tool that facilitates the management of site-owned media and drives their marketing? - We have it! Our clever minds have...

Perfect user interfaces for every PIM

07/13/2023

The database is actually super - perfectly maintained, all products are available including product photos and descriptions and validities are also stored. What more could you want? For example, a database that is also usable, where the search is...

Simple, secure, transparent - Advertising Subsidies

02/22/2023

When combining local marketing measures with region-wide campaigns, the result is maximum attention, coupled with advertising focus that can lead to the next sales partner. But how do you orchestrate a campaign on a cross-regional level and how can...

From the field: how to successfully manage a brand change

02/02/2023

Don't touch the logo! Unless companies merge or, as in our case: The Baloise Group has a new name. In the course of this one-brand strategy, the entire Group is given the new name, Baloise, including a new logo and a completely new corporate...

Get out of the store! Communicate price reductions locally, at the push of a button

01/12/2023

The fresh peppers still look good on the shelf, but by the end of the day the batch should be sold if no losses are to be written off. So simply lower the price and boost sales? If only it were that simple! It's not enough to just change the labels,...

The right asset for every format

12/14/2022

What was the right image for the advertising material of the current campaign? And where exactly is the video for integration on the homepage? Searching for current assets and manually downloading them for use is now a thing of the past. With...

Retailer-specific, high-quality print products via socoto

11/29/2022

Have you ever held a high-quality, glossy customer magazine in your hand that can easily compete with all Vogues or GQs and asked yourself: How can single retail outlets publish such high-quality magazines? On paper - individual, location-specific...

Are you already advertising or still activating?

09/30/2022

Do you want to implement a campaign and are still in the process of informing individual outlet locations and coordinating the participation of your retail network? With the new Campaign-Automator from socoto you can efficiently plan your upcoming...

Triumph Motorcycles and socoto

09/15/2022

socoto provides Triumph Motorrad Deutschland GmbH (the German arm of Triumph Motorcycles) with a simple solution for controlling complex, dealer-specific marketing activities

The perfect riding experience, fully customised, is the trademark of Triumph Motorcycles. Therefore, it is fitting that the company has chosen socoto to assist them in the customisation of their marketing planning, to meet the location-specific needs of each dealer and to steer their marketing activities into the fast...

Analogue or digital - first impressions last.

09/01/2022

Touch-points and advertising media combinations are always evolving; sometimes it's the analogue handout that is declared dead, other times digital service disruption highlights cause for concern. Advertising media are subject to trends and experts...

I love it, I want it, I need it - the new socoto "watch lists" module

08/03/2022

Sometimes it's the little things that make the big difference! Like socoto's new " watch lists" module, which makes parts of the work of local marketing managers a lot easier and saves a great deal of time. Read here how it does this and what...

9th Marketing Management Day by socoto: "Designing the change"

07/20/2022

After a two-year hiatus due to COVID-19, the time had finally come again; socoto clients, partners and industry experts from all fields met at the 9th Marketing Management Day in Cologne. They spent a day exchanging information and ideas about the...

just do it! socoto training at the Vergölst annual franchise conference

07/13/2022

How can you target advertising down to the local level? Where do you set the hook for individualisation? Who measures the success of a campaign? Since 2018 socoto has been the Marketing Management System provider for Vergölst, actively training...

9th socoto Content Management Day

06/09/2022

Making local marketing easier - that was the topic of this year's socoto Content Management Day, the annual meeting of socoto customers, partners and other industry experts, which took place again this year in presence. And so, on May 26, 2022, more...

Bye, bye supplement - welcome brochure!

05/18/2022

The Erwin Müller Group is completely discontinuing its weekly advertising leaflets in order to save costs (LZ of 29.4.2022). Other well-known companies, including large food discounters and DIY stores, are also reducing their flyers or thinking about...

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socoto is TOP Employer Medium-Sized Businesses 2022!

01/21/2022

Appreciative treatment, future-oriented, super nice colleagues, good managers, mostly perfect work-life balance and the best company celebrations ever - if these are the attributes that employees say about their own company, then it has done a lot...

Software selection: There is no right or wrong, is there? Best of Breed vs All-in-One solution

12/06/2021

Raise your hand - who is the one who is extremely annoyed when IT says that a certain application programme cannot be integrated into the system landscape? Or the other way round: who sits in the IT department of a company and dreads the demanding...

After-sales marketing - there's room for improvement! Make more profit without any tricks.

11/10/2021

In most industries, after-sales is becoming increasingly important. Here, additional economic advantages open up, because this area is precisely the cash cow that contributes significantly to the achievement of sales and return targets. Offer...

Putting an end to paperwork - smart solutions for the advertising subsidy issue

09/02/2021

For the diverse campaigns in trade marketing, the advertising subsidy is the be-all and end-all for targeting a company's trade activities and generating high visibility. But advertising allowances can be a tiresome and complicated topic, as many...

Increase sales in retail through Facebook advertising on Audience Network - don't give away potential!

08/13/2021

Location, brand, target group are different for each location, but at the same time trade advertising must be compliant to create a consistent brand image. One-fits-all simply does not work. Differentiated trade advertising does not have to be...

Media planning without Excel - hundreds of hours of monkey work saved!

07/07/2021

Do you know this as well? Long Excel lists, preferably with several data sheets for the various channels and sales partners, and not just for one campaign, but for all the campaigns you plan and manage over the course of the year? Not only does it...

Excel in marketing planning - better without!

04/19/2021

Once again the Excel sheet with the marketing plan is shot to pieces, tables with several sales partners cannot be integrated, cross-references with relevant data have been deleted and the master plan has not been up-to-date for a long time!...

Three to dos for maximizing ROI in emailing marketing

03/03/2021

Sometimes the return on investment is simply the measure of all things. It's good to be able to fall back on a marketing measure that, thanks to its low costs and high efficiency, addresses precisely this issue: email marketing is known as the...

Major Release - ALWAYS free of charge for clients

02/09/2021

Your company continues to develop, but your marketing management system does not, at least not free of charge? Not with socoto - we guarantee all our customers that our further developments - patches via minor to major releases - will be available to...

AI-based target group identification

12/16/2020

Germany's leading marketing data provider and we have developed AI-supported models that allow us to identify target groups clearly and unambiguously and thus set a specific touchpoint in the customer journey with advertising materials that are...

socoto convinces Audi Japan with expertise and future viability

12/16/2020

Audi Japan was looking for support with some automation processes and directly got a very broad system, but at the same time so fine and individually configurable that it perfectly resolves the complexity of multi-layered trade marketing processes.

One (print) template - umpteen individual possibilities

12/15/2020

Individuality – that’s what we can do - especially in the design of printed matter. But to ensure that no one loses the overview of the many possibilities during the design process, our print templates are modular and can therefore be customized at...

Power BI: intelligent data management

12/15/2020

Who likes to transfer their highly sensitive data to an external analysis system? On the other hand, who can make good decisions without a complete collection of data? We believe: nobody! That's why our solution is called working with Power BI, for...

Billboard advertising in Switzerland - now in easy

11/20/2020

People say about Switzerland that things are sometimes a bit more complicated here - with regard to the people, we can't confirm that, but in the case of poster bookings it was definitely like that. That's why we once checked the booking of...

TUI performs better by automating refund workflows

10/15/2020

Let's face it, advertising is expensive and often overtaxes the budget of individual sales partners. To realize nevertheless successful selling partner campaigns, companies often support with advertising cost subsidies.

The PORSCHE TIMES, – just as individual as your own car

10/15/2020

An individual customer magazine for every Porsche Zentrum, high-quality and with location-specific content - this is a real challenge for sales partners, agencies and last but not least for the central marketing department...

The benefits of process harmonization in trade marketing

10/15/2020

Setting up a local campaign can be very tricky for people who don't spend their entire working day with marketing. Different advertising media with widely ranging impact and a whole bundle of booking options - who is supposed to be able to figure it...

Headless CMS offers more flexibility in content management.

07/28/2020

The format-independent provision and playout of content to a wide range of frontends and devices is the DNA of socoto. Find out how automated delivery of master data, individual offers or even news saves time and money.

socoto convinces Engel & Völkers AG with the highly efficient mms 5

07/28/2020

Whoever offers premium-quality also wants to work with premium-quality: Engel & Völkers AG with more than 800 locations in 30 countries on four continents relies on socoto. Here, the premium real estate provider receives the highest quality in terms...

Ready to choose - no advertising opportunity will be forgotten.

08/04/2020

There is no guarantee for successful marketing campaigns? Yes, there is! socoto's "Campaign Planning" module provides a platform on which all advertising media and touchpoints of a customer journey are stored and can be filtered across all...

Content management - online talk for agencies

07/28/2020

First-class support and a friendly community are the characteristics of the Martech expert socoto. This includes the excellent cooperation with all agencies and persons who are in charge of the content management for our customers.

7th socoto Content Management Day. Online Edition - Refreshingly different!

06/19/2020

digital, virtual, networked. This year the 7th socoto Content Management Day will be launched for the first time as an online edition and we are looking forward to welcoming the socoto content community live on the web on Tuesday, 23 June 2020.

BVDA extends Advertizor to include booking units in daily newspapers

06/04/2020

Brochures and advertisements in local print media are essential building blocks in regional media planning. In cooperation with socoto, the BVDA (Bundesverband Deutscher Anzeigenblätter e.V.) offers media planners a media planning tool that maps...

socoto makes it possible: Content creation by decentralised project teams

05/07/2020

Marketing projects are complex, sometimes agile and often organised in a decentralised way - especially when it comes to creating content. The Content Management System from socoto offers the ideal solution for collaborative work.

WegFrei Portal - BVR and DG VERLAG are creating a marketing-platform for the Volksbanken Raiffeisenbanken

05/07/2020

For the marketing managers of the 841 Volksbanken and Raiffeisenbanken, there was so far no uniform platform for the implementation of integrated marketing activities. The challenge: There are a large number of providers in the cooperative financial...

Multi-brand retail marketing – simpier than ever

05/07/2020

Multi-brand retail marketing, that means several brands with different marketing platforms and different retail locations. A big challenge for Marketing managers being faced with highly complex processes in terms of planning, budgeting and...

socoto simplifies brochure distribution through revolutionary media planning

05/07/2020

Difficult, low-loss brochure distribution is multi-layered, complex to handle and full of possible sources of error. socoto is the only provider to bring together all information relevant for structured regional-granular planning in one database.

New budget selection in the booking process - efficient and manageable.

04/21/2020

How many trade marketing campaigns are running suboptimal because the budget and WKZ of the local players are not being used optimally? Too many selection and combination options can overwhelm sales partners during the advertising material booking...

Hyundai automates workflows in central and local newsletter dispatch

04/07/2020

When campaign mailings from different hierarchical levels and user groups are played out and distributed both locally and nationally, there are various sources of error lurking in the process from creation to dispatch. Unless you do it like Hyundai...

Automated ad adaptation with the new socoto Adversizer

04/02/2020

The campaign is rolled out, the ads are booked and all differ in column widths, aspect ratios and text lengths. Still no solution in sight? Even established software solutions for ad adaptation require several manually created source formats and...

Collaborative project management in marketing with socoto

04/02/2020

socoto brings together all marketing project participants in a virtual space and thus enables decentralized working. By structuring complex processes, budgeting options, validity, real-time communication and clear data management all marketing tasks...

Nicole Erlenwein and René E. Beszon form the new management trio together with Dr. Bernhard Gründer

03/09/2020

Nicole Erlenwein and René E. Beszon have been appointed managing directors alongside Dr. Bernhard Gründer. In this way socoto is taking account of the continuous growth.

socoto offers a work-study program in computer science and opens up long-term perspectives

02/07/2020

To gain deeper insight into a future working world at an early stage and to successfully qualify for the job market - this is what the dual study of computer science at socoto offers.

socoto Video generates and automates moving image content for sales partners

01/30/2020

Moving image is an important component in content marketing. It does not require highly specialized experts to generate videos for individual retailers and to play this content out in the appropriate channels. With the help of the socoto Video module...

socoto key account team grows again

01/21/2020

In its anniversary year 2019 socoto has enriched its customer portfolio with nationally and internationally operating new customers from the automotive, real estate and banking sectors. In order to cover the increased demand for consulting services,...

AI - more than a trendy topic

01/16/2020

How will AI influence marketing, what will be the relevant content of the future, how will this change the working world of tomorrow? Dr Bernhard Gründer explores these questions in his lecture "Artificial intelligence, everyday benefits and examples...

database publishing - price list management made easy

12/06/2019

In corporations with a wide variety of products, markets and responsible persons, the management of complex information material, such as price lists, is a coordination-intensive, time-consuming and error-prone business case. Know how: Companies...

socoto at the companies.contact.fair of the University of Applied Sciences Trier

11/22/2019

What comes after my studies, can I write my bachelor's or master's thesis in exciting companies and is there an opportunity to make my first qualified contacts in my dream industry as a student?

Intersport pushes digitalisation of its value chains in marketingMarketing

11/08/2019

Intersport - Germany's largest sports retail group - relies on the digital skills of socoto. With the modular Marketing Management System, Intersport coordinates the planning and implementation of the marketing activities of 1,600 specialist sports...

1. socoto marketing management day - Switzerland

10/08/2019

On November 26, 2019, the time has finally come. Dr. Bernhard Gründer and his team invite you to the first Swiss Marketing Management Day in Zurich.

socoto video automates dealer-specific digital concepts

10/08/2019

The task of socoto Video is the production of individualised video sequences and their playout on the web, on OOH screens or even on defined hardware at the point of sale.

20 years socoto - a digital success story

10/08/2019

Our founding city, the Roman city of Trier, is the perfect backdrop in our anniversary year on 13 November for reviews and outlooks on the subject of digitalisation in marketing.

Perspectives of digitisation at the 6th socoto Content Management Day

07/08/2019

The regular exchange with the agencies of socoto customers stands for the network philosophy of the company and contributes to the successful cooperation of all parties involved. This also includes the annual socoto Content Management Day

Dual studies - a different kind of career

06/03/2019

socoto and Trier University of Applied Sciences conclude cooperation agreement for dual computer science studies. In a digital world, studying computer science offers the best prospects for the future. It becomes particularly interesting when...

Digitization changes value creation processes

05/03/2019

At the PRINT & DIGITAL CONVENTION on May 8th socoto will be demonstrating the opportunities digitalisation offers for the interaction between marketing management systems and print service providers.

René E. Beszon new Head of Product Management Division

03/13/2019

René E. Beszon is the new Head of Product Management at the global software provider socoto Marketing Management Systems.

Content marketing. New generation.

02/20/2019

socoto offer management optimizes cross-media communication in Volvo Car Germany Customer Service.

socoto Key Account Team continues to grow

01/29/2019

Drenusha Hoxha and Melvin Sharma strengthen the Key Account Management Team as Young Professionals under the leadership of Nicole Erlenwein.

Quantum leap in agile brand management

01/25/2019

2019 is socoto year: We have two reasons to celebrate: 20 years of socoto and the implementation of our new socoto mms 5.0 - the future of marketing portal solutions.

socoto launches Suzuki advertising portal for automobiles and motorcycles

01/16/2019

Suzuki has always set accents in the support of individual ways in sales partner advertising. In order to be optimally positioned for the diversity of cross-media retail communication in the future, the specialist in sports-related mobility decided...

Merry Christmas, everyone!

12/18/2018

An outstanding year in 2018 is coming to an end, and it is time to say thank you again.

More outlook. More insight. More perspectives.

12/06/2018

For the seventh time, socoto customers, partners and industry experts from various fields met for the Marketing Management Day in Cologne to discuss the application areas of the socoto Marketing Management System and its various possible solutions....

in own matter

10/01/2018

Compliance - Ihre Daten sind unsere Verantwortung. Wir nehmen unsere Verantwortung in Bezug auf Ihre Daten ernst und haben im Rahmen der neuen EU-DSGVO unsere Datenschutzerklärung aktualisiert...

socoto trade marketing portal for Volvo Car Austria

10/01/2018

The Volvo Mediamaster powered by socoto is the linchpin for the successful trade marketing communication of the Austrian Volvo partners and increases the efficiency in the playout of personalised advertising messages many times over.

Offer management optimises cross-media communication in Volvo Car Germany Customer Service

10/01/2018

The customer service area of every car dealership offered and continues to offer the greatest opportunities for returns. Different hourly rates and regional price differences often do not allow for national price communication. Therefore, ideally,...

Concentrated knowledge and a full house at the 5th socoto Content Management Day

07/05/2018

On 20 June 2018, socoto celebrated a small anniversary high above the rooftops of Cologne: for the fifth time, the Trier-based cooperating agencies invited to the socoto Content Management Day.

The annual event serves as an inspiring think tank from the optimisation of the value chain in the context of managing customer projects to the intelligent provision of marketing content via the socoto system.

In the first part of the day seminar, Managing Director Dr. Bernhard Gründer primarily...

Digital brochures - the cross-media extension of classic offer communication

06/05/2018

Every customer journey looks different and not every form of communication reaches the desired target group in the regional environment.

socoto cartography optimizes the effectiveness of advertising spending

05/08/2018

Local sales partners have a clear idea of their regional catchment area. When booking local media - whether advertisements, large-scale space or Google AdWords - it is important for them that these have an effect precisely in their desired...

Expand your reach with just a few clicks…

04/26/2018

FacebookAds expands the advertising portfolio of TUI travel agencies

socoto implements marketing portal for Citroën Switzerland and its premium brand DS Automobiles

04/10/2018

8.5 million inhabitants, around 41,000 square kilometres and no less than four official languages - Switzerland is already a special country and also presents advertisers with special challenges. To support their local Citroën and DS dealers, Citroën...

Successful planning of location marketing measures with the socoto PoS Planner

03/15/2018

Studies show that a good two thirds of all purchasing decisions are made or influenced directly at the PoS - good PoS marketing is therefore essential.

Ways of cross-media media production using the example of NISSAN

02/06/2018

Moving images are fascinating, attention-grabbing and also feasible for local retailers, as the current example of NISSAN Center Europe GmbH shows. PoS TV or in-store TV opens up a multitude of possibilities for companies' PoS marketing to address...

Experts among themselves: Temel Kahyaoglu in conversation with Dr Bernhard Gründer

11/21/2017

The Group of Analysts (TGOA) is one of the leading international analysts on the topic of digitalisation in marketing and sales. In their "Product Culture Magazine", the analysts regularly look at the minds behind trend-setting product...

[Translate to Englisch:] socoto präsentiert sich auf der Firmen.Kontakt.Messe der Hochschule Trier

11/10/2017

Jetzt schon an die Zukunft denken – dies trifft sowohl auf zahlreiche Studierende der Hochschule Trier zu wie auch auf socoto, und so präsentierte sich der international agierende Anbieter von Marketing-Management-Systemen auf der...

socoto strengthens its Key Account Team in Trier, Cologne and Berlin

10/25/2017

Feste Ansprechpartner im Key Account Management sorgen für eine reibungslose Systemeinführung und den verlässlichen Support der laufenden Systemnutzung und Weiterentwicklung. Im Rahmen des Unternehmenswachstums sichert socoto seine hohe...

socoto catches a big fish

10/16/2017

NORDSEE Deutschland GmbH relies on socoto's modular marketing management platform to optimise its transnational marketing activities. With a well thought-out marketing concept that can be regionalised ...

6. socoto marketing Management Day - Inspiration and outlook

10/05/2017

How do we use the increasing digitalisation in sales partner marketing, what does optimal lead generation look like across a multitude of sales locations, what role does PoS marketing play? socoto customers, partners and selected industry experts...

New Emission Value Regulation - Minimizing Sources of Error

09/20/2017

Errors in advertisements are not only annoying, but can also lead to high costs for the client, as in the case of incorrect emission value information in automobile advertising. The legal requirements are strict: every advertising medium - whether...

Realising the future across sectors

09/08/2017

"Realising the future across industries" is the motto of the 6th socoto Marketing Management Day in September. Customers, solution partners and selected guests from the marketing floors of large brand companies will once again meet at the Harbour...

socoto Content Management Day: Above the rooftops of Cologne

07/06/2017

For the fourth time, the socoto content community met in Cologne for knowledge transfer and exchange. With the Content Management Day, the globally sought-after provider of marketing management systems supports cooperating agencies in making...

MAKE IT IN GERMANY - or right away in Rhineland-Palatinate

04/20/2017

Living and working between the Rhine and the Moselle is particularly good - as we at socoto know from our own experience. Because Rhineland-Palatinate is one of the high-tech regions in Europe with above-average economic power and export strength. ...

IT expert Stefan Nummer is moving up the career ladder

03/29/2017

The database specialist will take over the newly created position as division manager for database management and data analysis at socoto, the international provider of marketing management systems. Stefan Nummer, the IT expert with many years of...