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Here you will find news about our company, new developments, customer cases, events, press releases and much more.

 

The PORSCHE TIMES, – just as individual as your own car

An individual customer magazine for every Porsche Zentrum, high-quality and with location-specific content - this is a real challenge for sales partners, agencies and last but not least for the central marketing department...
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The benefits of process harmonization in trade marketing

Setting up a local campaign can be very tricky for people who don't spend their entire working day with marketing. Different advertising media with widely ranging impact and a whole bundle of booking options - who is supposed to be able to figure it...
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Headless CMS offers more flexibility in content management.

The format-independent provision and playout of content to a wide range of frontends and devices is the DNA of socoto. Find out how automated delivery of master data, individual offers or even news saves time and money.
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socoto convinces Engel & Völkers AG with the highly efficient mms 5

Whoever offers premium-quality also wants to work with premium-quality: Engel & Völkers AG with more than 800 locations in 30 countries on four continents relies on socoto. Here, the premium real estate provider receives the highest quality in terms...
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Ready to choose - no advertising opportunity will be forgotten.

There is no guarantee for successful marketing campaigns? Yes, there is! socoto's "Campaign Planning" module provides a platform on which all advertising media and touchpoints of a customer journey are stored and can be filtered across all...
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Content management - online talk for agencies

First-class support and a friendly community are the characteristics of the Martech expert socoto. This includes the excellent cooperation with all agencies and persons who are in charge of the content management for our customers.
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7th socoto Content Management Day. Online Edition - Refreshingly different!

digital, virtual, networked. This year the 7th socoto Content Management Day will be launched for the first time as an online edition and we are looking forward to welcoming the socoto content community live on the web on Tuesday, 23 June 2020.
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BVDA extends Advertizor to include booking units in daily newspapers

Brochures and advertisements in local print media are essential building blocks in regional media planning. In cooperation with socoto, the BVDA (Bundesverband Deutscher Anzeigenblätter e.V.) offers media planners a media planning tool that maps...
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socoto makes it possible: Content creation by decentralised project teams

Marketing projects are complex, sometimes agile and often organised in a decentralised way - especially when it comes to creating content. The Content Management System from socoto offers the ideal solution for collaborative work.
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WegFrei Portal - BVR and DG VERLAG are creating a marketing-platform for the Volksbanken Raiffeisenbanken

For the marketing managers of the 841 Volksbanken and Raiffeisenbanken, there was so far no uniform platform for the implementation of integrated marketing activities. The challenge: There are a large number of providers in the cooperative financial...
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Multi-brand retail marketing – simplier than ever

Multi-brand retail marketing, that means several brands with different marketing platforms and different retail locations. A big challenge for Marketing managers being faced with highly complex processes in terms of planning, budgeting and...
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socoto simplifies brochure distribution through revolutionary media planning

Difficult, low-loss brochure distribution is multi-layered, complex to handle and full of possible sources of error. socoto is the only provider to bring together all information relevant for structured regional-granular planning in one database.
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New budget selection in the booking process - efficient and manageable.

How many trade marketing campaigns are running suboptimal because the budget and WKZ of the local players are not being used optimally? Too many selection and combination options can overwhelm sales partners during the advertising material booking...
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Hyundai automates workflows in central and local newsletter dispatch

When campaign mailings from different hierarchical levels and user groups are played out and distributed both locally and nationally, there are various sources of error lurking in the process from creation to dispatch. Unless you do it like Hyundai...
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Automated ad adaptation with the new socoto Adversizer

The campaign is rolled out, the ads are booked and all differ in column widths, aspect ratios and text lengths. Still no solution in sight? Even established software solutions for ad adaptation require several manually created source formats and...
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Collaborative project management in marketing with socoto

socoto brings together all marketing project participants in a virtual space and thus enables decentralized working. By structuring complex processes, budgeting options, validity, real-time communication and clear data management all marketing tasks...
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Nicole Erlenwein and René E. Beszon form the new management trio together with Dr. Bernhard Gründer

Nicole Erlenwein and René E. Beszon have been appointed managing directors alongside Dr. Bernhard Gründer. In this way socoto is taking account of the continuous growth.
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socoto offers a work-study program in computer science and opens up long-term perspectives

To gain deeper insight into a future working world at an early stage and to successfully qualify for the job market - this is what the dual study of computer science at socoto offers.
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socoto Video generates and automates moving image content for sales partners

Moving image is an important component in content marketing. It does not require highly specialized experts to generate videos for individual retailers and to play this content out in the appropriate channels. With the help of the socoto Video module...
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socoto key account team grows again

In its anniversary year 2019 socoto has enriched its customer portfolio with nationally and internationally operating new customers from the automotive, real estate and banking sectors. In order to cover the increased demand for consulting services,...
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AI - more than just a trend topic

How will AI influence marketing, what will be the relevant content of the future, how will it change the working world of tomorrow? Dr. Bernhard Gründer will explore these questions in his lecture "Artificial Intelligence, Everyday Use and Examples...
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database publishing - price list management made easy

In corporations with a wide variety of products, markets and responsible persons, the management of complex information material, such as price lists, is a coordination-intensive, time-consuming and error-prone business case. Know how: Companies...
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socoto at the companies.contact.fair of the University of Applied Sciences Trier

What comes after my studies, can I write my bachelor's or master's thesis in exciting companies and is there an opportunity to make my first qualified contacts in my dream industry as a student?
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Intersport pushes digitalisation of its value chains in marketingMarketing

Intersport - Germany's largest sports retail group - relies on the digital skills of socoto. With the modular Marketing Management System, Intersport coordinates the planning and implementation of the marketing activities of 1,600 specialist sports...
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1. socoto marketing management day - Switzerland

On November 26, 2019, the time has finally come. Dr. Bernhard Gründer and his team invite you to the first Swiss Marketing Management Day in Zurich.
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socoto video automates dealer-specific digital concepts

The task of socoto Video is the production of individualised video sequences and their playout on the web, on OOH screens or even on defined hardware at the point of sale.
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20 years socoto - a digital success story

Our founding city, the Roman city of Trier, is the perfect backdrop in our anniversary year on 13 November for reviews and outlooks on the subject of digitalisation in marketing.
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Perspectives of digitisation at the 6th socoto Content Management Day

The regular exchange with the agencies of socoto customers stands for the network philosophy of the company and contributes to the successful cooperation of all parties involved. This also includes the annual socoto Content Management Day
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Dual studies - a different kind of career

socoto and Trier University of Applied Sciences conclude cooperation agreement for dual computer science studies. In a digital world, studying computer science offers the best prospects for the future. It becomes particularly interesting when...
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Digitization changes value creation processes

At the PRINT & DIGITAL CONVENTION on May 8th socoto will be demonstrating the opportunities digitalisation offers for the interaction between marketing management systems and print service providers.
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René E. Beszon new Head of Product Management Division

René E. Beszon is the new Head of Product Management at the global software provider socoto Marketing Management Systems.
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Content marketing. New generation.

socoto offer management optimizes cross-media communication in Volvo Car Germany Customer Service.
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socoto Key Account Team continues to grow

Drenusha Hoxha and Melvin Sharma strengthen the Key Account Management Team as Young Professionals under the leadership of Nicole Erlenwein.
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Quantum leap in agile brand management

2019 is socoto year: We have two reasons to celebrate: 20 years of socoto and the implementation of our new socoto mms 5.0 - the future of marketing portal solutions.
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socoto launches Suzuki advertising portal for automobiles and motorcycles

Suzuki has always set accents in the support of individual ways in sales partner advertising. In order to be optimally positioned for the diversity of cross-media retail communication in the future, the specialist in sports-related mobility decided...
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Merry Christmas, everyone!

An outstanding year in 2018 is coming to an end, and it is time to say thank you again.
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More outlook. More insight. More perspectives.

For the seventh time, socoto customers, partners and industry experts from various fields met for the Marketing Management Day in Cologne to discuss the application areas of the socoto Marketing Management System and its various possible solutions....
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Expand your reach with just a few clicks…

FacebookAds expands the advertising portfolio of TUI travel agencies
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IT expert Stefan Nummer is moving up the career ladder

The database specialist will take over the newly created position as division manager for database management and data analysis at socoto, the international provider of marketing management systems. Stefan Nummer, the IT expert with many years of...
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