Optimising brand presentation management through retail media at the PoS

socoto - Retail media at the PoS: optimal management of brand presentation

Plan and manage resources sensibly using socoto

Do you have advertising space and want to make it available to your customers for advertising in a profitable way? Whether it’s a shop window, advertising platform at the point of sale, on the website or display, with professional resource management from socoto, you can optimally plan and easily manage the utilization of your advertising space.

Which of your partners booked the shop window again and for what period? Was the booking exclusive? Was the appointment only planned or was it firmly booked? Did your partner cancel at short notice? Whether the advertising space is centrally managed or booked by the individual store, it can be challenging to keep track of resource planning in daily business.

Optimised planning and easy management

With socoto, questions about resource management are a thing of the past. Our sophisticated system provides an overview and allows for economical utilization of all available resources. This results in professional planning and management, optimized workflows, saved time, avoided errors, and increased productivity and profitability.

Socoto updates occupancy data in real-time, allowing you to quickly respond to customer requirements and adapt to changes. The system enables you to create, edit, or delete resources as needed, providing flexibility and agility.  With a central planning overview, you can easily locate and allocate individual resources. At the end of the day, both you and your customers benefit when the goods are sold. Additionally, the brand’s added value should not be overlooked.

If you require a resource planning tool, please do not hesitate to contact us.

Get in touch here and ask your questions about optimizing your marketing performance!

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