From a special request to the norm

Example: advertising subsidies

We particularly value discussions with clients that focus honestly and directly on specific requirements. They help us to align our marketing management system with current market developments and to optimise it. Special requests help us move forward.

Take advertising subsidies. Here, we have significantly expanded our processes and configuration options. The deciding factor was discussions with our clients, who asked for invoicing formats beyond our standard offering. For instance, for two different funding bodies, such as manufacturers and cooperation partners. Others wanted to map a percentage-based subsidy that was also capped, based on either the total amount or the number of ad placements. Or both.

From discussion to product

With us, special requests go straight from consultation to development. We listen carefully, draw up concepts, build, test and optimise, and then put it into live operation. Once everything is running smoothly, it becomes standard.

The advertising subsidy functions in our system are now highly flexible, and our customers can even configure them themselves. Percentage and maximum rates, number of bookings, timings: everything is customisable, on a per-template basis. Reporting, invoicing and invoice verification then run automatically.

With dynamic advertising subsidy processing, we have delivered a technically sophisticated enhancement. Companies with decentralised sales structures can engage their retail partners in an even more targeted way, without increasing the administrative burden of settlement.

What is your particular challenge in marketing? Let’s talk about your specific requirements!