Successfully activating branches

Greater local involvement in campaigns

The campaign is in place, the promotional materials have been created and the launch date has been set. The next step is to involve branches, locations or sales partners to ensure the campaign is a success on the ground. The larger the branch or partner network, the more complex it seems to be to activate retail partners. Not so with socoto’s Campaign Manager.

Marketing managers are familiar with the situation: they want to roll out a new campaign and need to ensure it is a success with local retailers. So the questions to be answered are: Who is taking part? Who needs which promotional materials? Who has already responded and who needs a reminder? What initially sounds like a simple enquiry quickly turns into a time-consuming process when dealing with larger branch or partner networks. Emails are sent out, responses are tracked and deadlines are monitored. The marketing headquarters must maintain an overview at all times. At the same time, activating hesitant retail partners quickly becomes a time-consuming additional task in day-to-day operations.

Automating activation

The socoto Campaign Manager automates activation processes. Right from the campaign planning stage, the group’s marketing managers define which locations are to be targeted and what information they should receive.

The selected branches or retail partners are automatically notified and can confirm their participation directly via the marketing portal. Locations that have not yet responded receive automated reminders. The marketing headquarters can see at a glance which locations have confirmed their participation and when. This also allows future activation measures to be optimised.

Simple processes, higher participation

For branches and retail partners, taking part in campaigns is just one of many tasks in their day-to-day operations. That is why the participation process should be as simple as possible. Retail partners should be able to quickly understand what a campaign is about, what measures are planned and what steps are required to take part. The less effort required on the part of the locations, the higher the participation rate tends to be.

Get involved with just a few clicks

With the socoto system, branches and retail partners face virtually no organisational effort. Once participation has been confirmed, the campaign manager takes care of the remaining steps and automatically generates personalised promotional materials based on the stored branch data.

If a campaign offers additional customisation options – such as specifying local offers, prices or event dates – the branches simply add the relevant information. The effort involved is therefore limited to just a few clicks.

This ensures that each location receives exactly the materials it needs for its on-site advertising.

Greater participation with less effort

The successful engagement of branches and retail partners plays a decisive role in determining how effectively a campaign is implemented on the ground. With automated processes, clear workflows and intuitive user guidance, the socoto Campaign Manager reduces the organisational workload for both marketing headquarters and branches alike. The result: higher participation rates, less coordination effort and more time for the actual marketing tasks.

Would you like to find out more about retailer activation? Then please feel free to get in touch!