When does Marketing Automation start to pay off?
Many medium-sized companies with decentralised sales structures use individual tools for their operational business: they create Excel spreadsheets for budgets, send agency briefings by email, and when a location needs local advertising material, they call the marketing department. This costs time, causes errors and makes it difficult to maintain an overview and control. A Marketing Management System (MMS) enables structured work on a single platform: from centralised planning to local control.
What does a Marketing Management System do?
An MMS is more than just a planning tool. It is a scalable platform that combines the following functions:
- Centralised Campaign planning and approval
- CI-compliant and legally secure advertising material generation
- Adaptation to the conditions and needs of the local market
- Media planning and budget control
- Real-time reporting and performance measurement
The special feature: even non-marketing-savvy partners or branch managers can intuitively adapt campaigns, without leaving the brand line.
Typical challenges and how MMS solves them
Decentralisation means that locations often operate independently, using different tools, service providers and coordination processes. Sometimes CI and brand management fall by the wayside: inconsistent layouts, logos or tonalities weaken the brand. An MMS ensures that all advertising materials are CI-compliant and, if necessary, can be created and adapted locally in a legally secure manner, automatically and with little time expenditure. Manual agency briefings are no longer necessary, approval loops take less time, and media can be booked in no time at all. The automated processes significantly reduce the workload.
How many locations are required for an MMS?
Studies on Multi-Location Marketing and field reports show: even with just a few sales locations, the coordination effort in marketing increases exponentially. With an MMS, there are initial economies of scale with just 2 or 3 locations, for example because once templates for advertising materials have been developed, they can be used by multiple locations without additional effort. From 5 locations upwards, the efficiency gain through process harmonisation is clearly noticeable. From 10 locations upwards, an MMS becomes almost indispensable for budget management, CI assurance and campaign control. Our customers from the SME sector are of the opinion that a centralised system has considerably reduced their costs and significantly increased the speed of marketing processes.
Case studies from practice
TEAM 7:
The Austrian furniture label TEAM 7 uses socoto to organise brand-compliant communication in several language and country versions, with individualised access for partners.
Genossenschaft Gärtner von Eden:
With our system, GaLaBau companies can easily create CI-compliant marketing materials such as print products, social media posts, newsletters and digital adverts and automatically display them in relevant channels.
Caravaning Industrie Verband:
With a simple socoto solution, the dealers participating in the Caravaning Days 2025 were supported in their unique regional customer approach with an individually customisable advertising package.
These best cases show: our Marketing Management System enables professional Multi-Location Marketing, even for small and medium-sized businesses. We customise our modular MMS precisely to your requirements so that you can design your brand communication consistent, efficient and scalable.
Would you like to know whether an MMS is worthwhile for your company? Then get in touch with us!
