The basis for informed decisions
Retailer Dashboard: Overview and recommendations for action
Local retailers receive a customised Dashboard that clearly displays all implemented advertising measures. Whether posters, banners or online ads: all booked advertising materials can be tracked at any time. Those who use our advertising cost subsidy module (WKZ) can also see immediately how much of the budget has already been used and how much is still needed to achieve the target agreed with the group.
In addition, performance data from Google, Meta and the retailer’s own website can be integrated. This quickly reveals which measures are particularly effective. Combinedwith Geofencing, even actual store visits can be tracked, providing valuable insight into the success of a local campaign.
Group Dashboard: Campaign management with in-depth insight
We provide head office with Dashboards customised to individual requirements. This provides in-depth insight into all regional campaigns – both national and international. Which central campaigns have been booked by retailers? Which product advertising is particularly in demand? How high is the advertising pressure in individual regions? Questions like these can be answered immediately with our daily reporting.
If the WKZ module is activated, it also shows which retail outlets have not yet exhausted their budget. Numerous filter functions are available for quick access to relevant key figures and targeted analysis. On request, we can also provide the data offline, for example for monthly or strategy meetings.
Push News: Reporting as a gentle reminder
On a regular basis, for example weekly or monthly, retailers receive a compact overview by email with Deep Links to evaluations and other relevant details in the Marketing Portal, showing how active they have been and what potential remains untapped. Our Push News presents key reporting data in an attractive, self-explanatory format and serves as a subtle activation impulse.
Why daily updates are crucial
For retailers operating in a dynamic market environment, access to up-to-date data is essential. This allows measures to be planned in a targeted manner and adjusted at short notice. For the group, it is often sufficient to receive this information once a day or monthly in aggregate form. In any case, the data provides the basis for further action: Which partners need to be activated? Where is there room for optimisation? Which campaigns are particularly effective?
Transparency at all levels
Our Real-time Reporting reveals what is happening in the market. It shows impact, budget status and participation, providing retailers and groups with a reliable basis for effective decisions. This is precisely why reporting is a top priority for our customers.
Interested?
Find out how your company can also benefit from a powerful Marketing Management System with integrated Reporting. Contact us now!
