Efficiently manage global brand communication
43 languages, 36 countries, one platform
Our client is a global company with several thousand retailers in Europe and the Pacific region, for whom our team developed a Marketing Portal that now supports 43 languages and is already in use in 36 countries. The challenge: the platform offers each country its own, language- customised user interface, while the “look and feel” of the brand remains consistent everywhere.
Content Management in the respective national language
Whether Belgium with several official languages or Australia with seasonally opposing marketing cycles: the software efficiently maps local characteristics. Each sales country has its own templates and campaigns, which are customised in terms of content and language by local editors. They ensure that master templates are localised according to brand guidelines and that affiliated retailers have direct access to customisable advertising materials.
Global control, local impact
Campaigns are managed centrally via an intuitive dashboard that provides marketing managers with an overview of all activities in individual countries. At the same time, the linguistic diversity and country-specific targeting ensure that campaigns are optimised for local impact. In this way, socoto combines strategic brand management with operational feasibility at regional level, worldwide.
Individual support and scalable solutions
Such projects require a deep understanding of customer processes and close coordination with the respective country representatives. We support our customers with our experience, expertise and a high level of service orientation, from needs assessment and surveys to technical implementation and gradual rollout.
Multilingualism with a system
Are you planning an international Marketing Portal? Do you want to present your brand in a globally consistent yet locally relevant way? Then get in touch with us! We develop scalable, multilingual solutions customised precisely to your requirements.
