Your move to socoto

System change – simple, efficient and worthwhile

“This Marketing Management System is exactly what we need!” We often hear this sentence when marketing managers encounter the socoto solution for the first time. And indeed, if you want more efficiency, flexibility and independence in local marketing management, you’ve come to the right place.

But the thought of moving large amounts of data quickly becomes sobering: “Moving all templates, product images, content – how is that supposed to work? That’s hardly manageable!” This concern is absolutely understandable, but unfounded. Because switching to socoto is not a leap in the dark, but a professionally supported new start with a clear structure and real added value.

Many questions in advance

Many of our new customers are trapped in systems that restrict them. They often have to pay for each template individually, cannot maintain content themselves or are tied to fixed production partners. Although the brand’s design specifications are available, individual use is not very efficient. This makes every new format a challenge. But changing the entire Marketing Management System now? This idea initially triggers reticence. The effort and risk seem too great.

And many questions then arise:

• How does all the data fit into the new system?
• Could something get lost?
• How much time does such a change take?
• How much effort does it take to train the internal teams on the new system?
• Is such an investment worthwhile in the long term?

No wonder many marketing managers prefer to stick with the tried and teste, even if the previous system noticeably slows down their work.

We at socoto know this. That’s why we have developed a structured process that makes the transition easier and makes future retail communication more efficient.

The socoto approach

Instead of adopting the existing content 1:1 and thus transferring old problems to the new system, we thoroughly analyse all templates and content together with the customer. In doing so, we consistently separate layout and content. Because we know: a product image is used several times, but a different section is probably chosen for a flyer than for an online banner. That’s why we provide content such as images in full resolution and neutral form – flexibly usable for many formats at the same time.

The analysis results in so-called Master Templates that cover a large number of existing templates. These can later be customised individually and efficiently for new campaigns, new channels, new target groups. This structure saves time and creates a future-proof basis for professional, consistent brand communication across all touchpoints.

The advantages of switching

Switching to socoto is not a move in the traditional sense, it is a real new start! It begins with a complex but clearly structured analysis, which results in a solution that provides long-term relief and inspiration. The advantages are obvious:

• Anyone working with socoto does not need any InDesign knowledge, all users work exclusively in the CMS.
• After jointly developing a layout for the new portal, the company has full access to the interface and can work independently.
• There is only a one-time cost for creating the Master Templates. They can then be reused for any number of advertising material templates, even for completely different products.

The entire conversion process usually takes two to three months. With our special tutorials and personal support, all future users will always have a clear overview.

Ready for the change?

The path to more efficient, flexible and independently customisable marketing processes is therefore much shorter than you think!

Would you like to find out together with us how your transition to socoto could look like? Then get in touch with us! We look forward to your project!