Effective advertising with Instore TV

Digital Signage solutions for retail partners

Instore TV has long been an integral part of modern retail spaces. Moving image ads on screens showcases brands and communicates offers in real time. This demonstrably increases the willingness to buy. We offer the right solution for companies that want to make it easier for their retail partners to play product ads, image films or promotional videos: loops for the POS can be individually compiled with our system and can be centrally controlled and played at specific locations.

Proven effectiveness

One example: during the day, a travel agency presents a cutting-edge promotion on the screen in the shop window and encourages people to come in and take advantage of the offer immediately. In the evening, after closing time, an emotional slideshow of sunsets and holiday offers is displayed, accessible via QR code, for relaxed scrolling after work. This form of dynamic, time-of-day-dependent communication can be precisely controlled via socoto – for every location, every target group, any time of day. That’s exactly what makes this advertising so effective.

According to a large-scale study reported in the Journal of Marketing, Digital Signage at the POS increases the likely purchase rate by an average of 8.1 percent. It also increases customer dwell time and improves the shopping experience.

Moving image as a successful format

No other format conveys brand values, emotions and product information as memorably as video, which is why moving image is one of the fastest-growing formats in marketing. What particularly distinguishes video at the POS is brevity and conciseness, as customer’s attention span is limited. Short clips that convey a clear core message have a powerful impact! Especially when they are precisely tailored to products, target groups and location.

Typical contents are:

• Current offers and price promotions
• Event announcements
• Product information and benefits in short format
• Brand messages and testimonials
• Seasonal or regional topics (e.g. “Book your summer holiday now”)

Centrally provided, locally adapted

Companies use the socoto system to provide their retailers with relevant moving image content, ranging from image films to product adverts. Local partners can compile customised playlists, for example for the waiting area, the salesroom or their trade fair stands. In addition, central content can be personalised with just a few clicks – with address data, contact persons or regional images.

Creating corresponding video templates is very simple: agencies can create customisable adverts based on existing online banners with little effort. The more clips available to retail partners, the more precisely playlists can be customised to locations and target groups. Of course, still images – for example of current offers – can also be seamlessly integrated into the loops.

Ready for immediate use

The connection of the screens is also well thought out: socoto cooperates with experienced hardware partners who take care of the technical integration. Once a device has been registered in the system, you can get started straight away, even with different playlists for different screens.

With the socoto Marketing Management System, companies retain control over video content while enabling their retailers to flexibly customise relevant adverts for their own sales area. The result: a strong brand presence with local relevance.

Are you interested in the possibilities that socoto offers in the field of Digital Signage? Then get in touch with us!