More scope for local campaigns
Retailers know their markets well and understand precisely how and when to address their target groups. Now our MMS users can directly apply this knowledge into professional measures at the PoS – quickly, brand-safe and without coordination loops with headquarters. Whether it’s for a local town festival or a regional sporting event, the connected AI tailors campaign content to current local topics. This means more flexibility for retailers and highly relevant advertising. And the greater the relevance, the stronger the impact.
The following example shows how this works in practice.
Example: Golf tournament at the location
A car dealer wants to use the golf tournament near his location as an opportunity to advertise a sports car. So he enters the following into the editor of the Marketing Management System:
- Occasion: Golf tournament
- Target group: Sports-loving adults / hobby golfers
- Additional information: Model can be viewed at the driving range
The AI generates an appropriate headline, a target group-specific campaign text and suitable Social Media Captions – combined with approved product images from the media pool. Ready for print, online and PoS.
Brand-compliant thanks to clear AI context
The AI model does not work freely: tonality, brand values, core messages and legal requirements are strictly defined by the corporate context. For retailers, this means: more thematic freedom, greater speed and strong local reach. Group marketing retains full brand control and gains powerful campaigns thanks to this scalable option, without additional effort.
AI is no substitute for strategy. But it turns local knowledge into effective communication in seconds.
Do you find the topic of AI integration in the Marketing Management System highly interesting? Then let’s talk about it!
