Making full use of the pull effect

The World Wide Web is a regional medium par excellence, enabling the route, the origin, and the volume of the generated requests to be exactly reconstructed and analyzed. The work effort that must be invested by the central marketing department, however, can be immense when several hundred sales outlets are involved.

socoto turns the entire principle on its head: Marketing partners organize their own adword campaigns, landing pages, newsletters, and banners themselves. The WebAds module doesn’t need expert knowledge to be used – and doesn’t require separate Google accounts either. Admissible pages and issues are drafted by the central marketing unit, augmenting and adapting them separately depending on the campaign.