Whoever offers premium-quality also wants to work with premium-quality: Engel & Völkers AG with more than 800 locations in 30 countries on four continents relies on socoto. Here, the premium real estate provider receives the highest quality in terms of functionality, user experience and user interface and can thus act smartly on an international and yet regional level.
If a particularly high-quality property changes hands somewhere in the world, then it is highly likely that the real estate brokerage group Engel & Völkers AG will be involved. Engel & Völkers is one of the world's leading service providers in the brokerage of high-class residential and commercial properties as well as yachts and aircraft in the premium segment. The company is organized as a franchisor and so marketing operates between the conflicting priorities of internationally strong brand management and the distinct regional requirements of the individual license partners. CI conformity as well as a high level of individualization determine the requirements of international advertising activities. Until now, this could only be achieved by using numerous local agencies. The introduction of a marketing management system, provided by a competitor, failed because of the client's requirements in terms of technical implementation as well as user-friendliness and visual appearance.
Since the beginning of March 2020 things have changed: By implementing the mms 5 from socoto, Engel & Völkers AG provides its license partners with a marketing-platform that enables the simple realization of complex marketing workflows. Now, the advertising activities are clearly bundled for all participants on a high degree of automation, which saves resources, and with a UI that also visually reflects the qualitative self-claim of the client Engel & Völkers AG. "We switched to socoto after we had to find out from another provider that they were not able to meet our high standards. With socoto we have created a marketing portal in a demanding setup phase which corresponds to the premium positioning of our brand", explains Lara Maier, Marketing Manager, Engel & Völkers AG, the decision for socoto.
The mms 5 from Engel & Völkers includes the socoto module Adversizer plus, which enables disproportionate scaling of advertising media while retaining the font size, thus ensuring CI security when changing size and language. Further highlights are automated quality checks, extensive object descriptions as well as broker-individualised components. A fully automated connection to print shops and logistics optimises the workflow when creating advertising material.
The system is so easy to use that immediately after the system was activated, Dr. Björn Ahner, Managing Director of Engel & Völkers Aschaffenburg, wrote: "Actually, I wanted to call our agency this morning so that they would quickly design an advertisement for us for tomorrow, but then the newsletter came to the new marketing portal.
"Now I did it myself!"
Would you like to learn more about national and international brand management with socoto?
