47 dealer groups with 128 sales and 53 used car locations use the MARS portal to control the complex marketing planning, budget management, invoice control as well as the multi-layered approval processes with different hierarchy levels: Audi Japan decided to change its Marketing Management System to remain fit for the future in trade marketing and now benefits from socoto's many years of expertise in the automotive sector. The continuous development of the marketing management system and the flexible module solution guarantee Audi Japan a system that is always state of the art today and in the future and can be perfectly adapted to individual and changing needs.
socoto is not an unknown quantity in the VW group, already seven companies with their premium brands work on their individual socoto mms. The system also enables Audi Japan to accelerate work processes and at the same time to react quickly to the new company and market requirements thanks to its modularity and participation in releases and patches. The MARS portal bundles planning and coordination processes - from the division manager to the dealer group and ultimately to the dealer, thus enabling the realization of finely granular marketing plans. By bundling the processes, even the highly complex approval procedure is clear and structured. And even the special feature of bilingualism (English and Japanese) is easily solved for Audi Japan with socoto: Not only is the MARS interface bilingual, but international advertising campaigns can also be adapted from English to Japanese with very little effort. The socoto module Adversizer makes it possible and creates disproportionately scalable CI-compatible ads, naturally in Japanese.
