Staff shortages in the marketing and advertising industry are dramatic. This problem is familiar to you? The order situation is good, but there is simply not enough manpower for many relevant marketing tasks? With the help of a highly customisable...

Touch-points and advertising media combinations are always evolving; sometimes it's the analogue handout that is declared dead, other times digital service disruption highlights cause for concern. Advertising media are subject to trends and experts...

The Erwin Müller Group is completely discontinuing its weekly advertising leaflets in order to save costs (LZ of 29.4.2022). Other well-known companies, including large food discounters and DIY stores, are also reducing their flyers or thinking about...

Appreciative treatment, future-oriented, super nice colleagues, good managers, mostly perfect work-life balance and the best company celebrations ever - if these are the attributes that employees say about their own company, then it has done a lot...

Raise your hand - who is the one who is extremely annoyed when IT says that a certain application programme cannot be integrated into the system landscape? Or the other way round: who sits in the IT department of a company and dreads the demanding...

In most industries, after-sales is becoming increasingly important. Here, additional economic advantages open up, because this area is precisely the cash cow that contributes significantly to the achievement of sales and return targets. Offer...

For the diverse campaigns in trade marketing, the advertising subsidy is the be-all and end-all for targeting a company's trade activities and generating high visibility. But advertising allowances can be a tiresome and complicated topic, as many...

Location, brand, target group are different for each location, but at the same time trade advertising must be compliant to create a consistent brand image. One-fits-all simply does not work. Differentiated trade advertising does not have to be...

Do you know this as well? Long Excel lists, preferably with several data sheets for the various channels and sales partners, and not just for one campaign, but for all the campaigns you plan and manage over the course of the year? Not only does it...

Once again the Excel sheet with the marketing plan is shot to pieces, tables with several sales partners cannot be integrated, cross-references with relevant data have been deleted and the master plan has not been up-to-date for a long time!...

Sometimes the return on investment is simply the measure of all things. It's good to be able to fall back on a marketing measure that, thanks to its low costs and high efficiency, addresses precisely this issue: email marketing is known as the...

Your company continues to develop, but your marketing management system does not, at least not free of charge? Not with socoto - we guarantee all our customers that our further developments - patches via minor to major releases - will be available to...

Germany's leading marketing data provider and we have developed AI-supported models that allow us to identify target groups clearly and unambiguously and thus set a specific touchpoint in the customer journey with advertising materials that are...

Audi Japan was looking for support with some automation processes and directly got a very broad system, but at the same time so fine and individually configurable that it perfectly resolves the complexity of multi-layered trade marketing processes.

Individuality – that’s what we can do - especially in the design of printed matter. But to ensure that no one loses the overview of the many possibilities during the design process, our print templates are modular and can therefore be customized at...

Who likes to transfer their highly sensitive data to an external analysis system? On the other hand, who can make good decisions without a complete collection of data? We believe: nobody! That's why our solution is called working with Power BI, for...

People say about Switzerland that things are sometimes a bit more complicated here - with regard to the people, we can't confirm that, but in the case of poster bookings it was definitely like that. That's why we once checked the booking of...

Let's face it, advertising is expensive and often overtaxes the budget of individual sales partners. To realize nevertheless successful selling partner campaigns, companies often support with advertising cost subsidies.

An individual customer magazine for every Porsche Zentrum, high-quality and with location-specific content - this is a real challenge for sales partners, agencies and last but not least for the central marketing department...

Setting up a local campaign can be very tricky for people who don't spend their entire working day with marketing. Different advertising media with widely ranging impact and a whole bundle of booking options - who is supposed to be able to figure it...