8.5 million inhabitants, around 41,000 square kilometres and no less than four official languages - Switzerland is already a special country and also presents advertisers with special challenges. To support their local Citroën and DS dealers, Citroën Switzerland has now introduced the socoto marketing management system. The focus here is on local advertising, various communication tools, budget optimisation and automatic advertising cost subsidies.
socoto has perfectly adapted to the special features of Switzerland, such as its diversity of languages. With the Citroën marketing portal, marketers literally have free choice in the linguistic design. The customer can develop the interface language, the framework of the programme, without limits. The same applies to the content. Depending on the customer's location, the content is controlled linguistically. Whether Italian, French or German, no problem for socoto.
For the dealers, access to the Citroën marketing portal means significant time and cost savings. They benefit from the high usability of the system when implementing regionally controlled advertising campaigns in print and online and thus optimise their own workflow. The spectrum of bookable advertising formats ranges from advertisements, print materials and invitation cards to online banners and out-of-home media.
For more cost-efficient planning, all advertising media are linked to dealer-specific budget planning and WKZ management in the Citroën marketing portal. With socoto, dealers can plan their budgets clearly, individualise and book printed matter, advertisements and online banners in line with the CD and control costs - and all this in three languages on a single platform.
And socoto offers new Swiss users even more benefits that should not be underestimated: first-class support from the multilingual customer service, from user training to daily support, and also the high system flexibility.
"We were looking for a system which not only comprehensively fulfils our current requirements but is also particularly future-proof and flexible," says Jonathan Müller-Rensmann, Head of Sales Promotions. "socoto meets these requirements through its modularity and its high development potential secured by an experienced team and an exciting customer portfolio."