Concentrated knowledge and a full house at the 5th socoto Content Management Day

On 20 June 2018, socoto celebrated a small anniversary high above the rooftops of Cologne: for the fifth time, the Trier-based cooperating agencies invited to the socoto Content Management Day.

The annual event serves as an inspiring think tank from the optimisation of the value chain in the context of managing customer projects to the intelligent provision of marketing content via the socoto system.

In the first part of the day seminar, Managing Director Dr. Bernhard Gründer primarily addressed account managers and explained the efficient control of customer campaigns: how the entire communication fan can be mapped by socoto in trade marketing, how processes can be optimised across teams and even agencies and how the database-based creation of advertising material saves time, manpower and costs.

Afterwards it was time for the daily doing: Guido Müller, Head of Content Management, took the participants on a tour into the depths of the applications of the socoto marketing management system. Interfaces between banners and PoS-TV, form elements in the text editor, automatic text formatting or the creation and handling of lists are just some of the topics that Guido Müller demonstrated live and explained instructively.

Those who still had questions afterwards could address them directly to the socoto experts over a well-chilled sundowner or simply relax with the other participants as the seminar day drew to a close.

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