Suzuki has always set accents in the support of individual ways in sales partner advertising. In order to be optimally positioned for the diversity of cross-media retail communication in the future, the specialist in sports-related mobility decided to replace its previous software with socoto after thorough screening of all possible solutions.
The decisive factors for this were extensive know-how with regard to the special requirements of motorists, a convincing portfolio both in management and in communications, the software's development capability and reliable service.
"With the new Suzuki advertising portal, we meet a wide range of requirements in retail marketing on a single platform. On the one hand, we offer our dealers highly individual and CI-compatible communication concepts to increase their local sales. On the other hand, we provide all those responsible with daily budget updates and reports that make it easier for us to fine-tune operational and strategic processes on an ongoing basis," says Tanja Binder, Dealer Marketing Consultant Automobile.
The motorists started as the first part of the Suzuki family. Around 540 sales partners throughout Germany will then use the advertising portal implemented and hosted by socoto with the following motorcycle partners.
Beyond the technical performance, socoto also convinced with a sustainable development concept and committed service. "We are pleased to be optimally positioned with socoto for our future trade marketing activities. We always have access to the latest software, which we can quickly and easily adapt to our current needs thanks to the modularity of the system. In addition, we benefit from reliable key account management with a personal contact person, transparent exchange with our agency and expert dealer support through the socoto customer hotline," says Tanja Binder.