Perspectives of digitisation at the 6th socoto Content Management Day

For the 6th time socoto had invited the agencies of its community to the Content Management Day and many came. So many that a new location was appropriate, with more space for the more than 60 guests. And so the incomparable view from the 30th floor of the Cologne Tower was exchanged for spacious rooms with a view of flamingos, donkeys and the mascot of 1st FC Cologne, Hennes VIII, in the Cologne Zoo.socoto's regular exchange with the agencies of socoto customers stands for the company's network philosophy and contributes to the successful cooperation of all parties involved. This also includes the annual socoto Content Management Day as an inspiring discourse on strategic and operative topics relating to the performance of the socoto marketing platform from the perspective of creative professionals. The Content Management Day is primarily concerned with solutions for optimizing the value-added chain within the framework of managing customer projects through to the further development of tools for the intelligent provision of marketing content.socoto CEO Dr. Bernhard Gründer explained the special features of the new mms 5 in the first part.0, in particular the relaunch of the user interface as well as the optimisation of the user experience and the associated increase in efficiency in the management of customer campaigns.socoto's daily work was then taken up: Guido Müller, Head of Content Management and Peter Schnitzler, Senior Developer, took the participants on a tour into the depths of the applications of the socoto marketing management system. The new socoto layout designer, automated disproportionate scaling of elements, the further development of content automation as well as interesting options for PIM integration were some of the topics that the speakers demonstrated live. Anyone who still had questions afterwards could address these directly to the socoto experts over a cool Kölsch and finger food and then let the seminar day come to an end with an exclusive guided tour of the Cologne Zoo.

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