socoto catches a big fish

NORDSEE Deutschland GmbH relies on socoto's modular marketing management platform to optimise its transnational marketing activities.

With a well thought-out marketing concept that can be regionalised, the leading fish specialist in German system gastronomy ensures the continuous growth of its brand presence at home and abroad. 340 locations in Germany and Austria use the socoto marketing management system. The focus in the first step is on the efficient and economical implementation of point-of-sale marketing - from print to digital.

This is a very complex topic, as different campaigns and sales channels as well as the individual structural and assortment-related orientation of each location - from airport to city centre locations - have to be taken into account.

Benefits include, for example, the quick and easy updating of location-related data from the provision of additional tables to changes in opening hours. Both branches and franchisees can maintain changes directly in the system. As soon as an adjustment is made, this has direct consequences for PoS communication. A transparent workflow and a high degree of automation accelerate the updating process, reduce sources of error to a minimum and enable a high degree of individualisation with minimal effort. The individualisation of the content of individual advertising materials by the locally responsible person will be a convenient feature on top in the future. Franchisees in particular will benefit from the increased scope for design.

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