The Volvo Mediamaster powered by socoto is the linchpin for the successful trade marketing communication of the Austrian Volvo partners and increases the efficiency in the playout of personalised advertising messages many times over.
Volvo is pursuing ambitious goals for the next few years and is striving for a pioneering role in the mobility transformation - from pushing the production of electric cars, to concepts for autonomous driving, to subscription services in car use. Here, the quality of customer relations also plays a major role, from the central product launch to the individual customer approach by the local dealer.
"Our dealers are at the centre of everything we do. In order to provide them with the best possible support in their local customer communication, we have opted for socoto's modular marketing management system. It ideally supports our ambitious goals in strategic retail marketing and is characterised by a high level of usability for each individual user. In addition, socoto supports us in bringing together current and future communication channels on a single platform and in achieving the best possible customer approach through cross-media strategies," says Barbara Schöngruber, Dealer Marketing Specialist.
Via the dealer marketing portal, the Volvo partners realise their local campaigns easily, CI-compliant and legally compliant, from the creation of offers to the booking of media. "The response and acceptance are good. The next steps are therefore already planned: In the future, flexible offer flyers and mailing functions will also be integrated into the Volvo Mediamaster. With socoto we are very well positioned for the future."
