For the seventh time, socoto customers, partners and industry experts from various fields met for the Marketing Management Day in Cologne to discuss the application areas of the socoto Marketing Management System and its various possible solutions. The guests were particularly excited to gain their first insights into socoto mms 5.0.
Since 2011, socoto has been inviting its customers to experience the diverse applications of the socoto Marketing Management System and to discuss current industry-relevant requirements and their solutions in the socoto community. The modular system offers a wealth of possibilities for the successful planning and implementation of regionally controlled marketing activities in national or international markets with a large number of sales partners. The Marketing Management Day will focus on user cases from business partners with a wide range of application scenarios.
Around 80 marketing managers from well-known companies exchanged information on strategies for multimedia communication in sales partner marketing and their implementation via socoto's marketing portals. Marketing specialists such as David Tews, INTERSPORT Deutschland eG, Pawel Nowotny, Nissan Center Europe GmbH, Kristian Backes, Suzuki Deutschland GmbH, and the socoto partners Dr. Constantin Lange, publoCity GmbH & Co. KG, and Stefan Zarnic, Factor Eleven GmbH, focused on complex challenges from their marketing practice and their practical solutions using the socoto Marketing Management System. These ranged from the realisation of individualised trade brochures to price list management and the integration of WLTP to multi-layered WKZ management in trade marketing. Individual digital signage at the PoS, successful information management with the help of reporting as well as the playing out of social media content were also part of the impulse lectures. The socoto partners also impressively presented the complexity of the cooperation in efficiently playing out local digital campaigns.
The presentation of the beta version of the new socoto mms 5.0 by Dr. Bernhard Gründer, managing partner of socoto gmbh & co. kg exceeded all expectations. With his consistent focus on state-of-the-art user interfaces and extraordinary user experience, Dr. Gründer documented the future of socoto portal solutions.
socoto customers can be happy, because here the technical USP of the socoto system comes into its own. General further developments flow free of charge into all portals. Thus, all current and future players benefit equally from the major modernization leap of the socoto Marketing Management System.