AI - more than just a trend topic

Dr. Bernhard Gründer speaks at the Marketing Club Trier-Luxembourg

How will AI influence marketing, what will be the relevant content of the future, how will it change the working world of tomorrow? We are in very exciting times and in an absolute upheaval - in almost all areas of life. This starts with digitalization and does not stop with global issues. Dr. Bernhard Gründer addresses these questions in his lecture "Artificial intelligence, everyday benefits and examples not only in marketing", explains the basics of AI, cumulates background facts and brings his concentrated expertise to the point that it allows everyone to think about which tangible data and profitable insights can create real added value in their environment.A great start for the club year of the Marketing Club Trier-Luxembourg, which started its series of lectures with this presentation under the motto "Marketing in all facets". 

 

 

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