Nicole Erlenwein and René E. Beszon form the new management trio together with Dr. Bernhard Gründer

The growth of socoto is unbroken. The specialist for marketing automation is paying tribute to this by sharing management management responsibility over several shoulders. Nicole Erlenwein and René E. Beszon, both experienced divisional managers at socoto, have been appointed managing directors. By restructuring the management, socoto is creating free space in order to enable the company to further expand its market leadership with a focus on AI-based marketing automation.

socoto continues its successful course and sets clear goals for the coming years: the expansion of the market leadership as a globally operating supplier of marketing management systems and the continuous expansion of AI-based solutions for more automation in trade marketing. To realize these ambitious plans, socoto has restructured its management level: The divisional managers Nicole Erlenwein (Key Account Management) and René E. Beszon (Product and Project Management) have been promoted to managing directors. The expansion of the management team is accompanied by a focusing of the responsibilities. 

Dr. Bernhard Gründer - Managing Director from the very beginning - is responsible for the areas of Finance, New Business, Marketing, Content and Media. With the free space gained through the division of responsibilities, Gründer will continue to drive the development of socoto into the market leader for AI-supported marketing automation. The focus: innovations and new application models for the national and international market.

As Managing Director Nicole Erlenwein is in charge of both the Key Account Management and Customer Service departments and contributes significantly to the agile further development of the customer portals within the scope of current and future market requirements. This also includes the further expansion of support and consulting services with an excellently positioned team - an important advantage of the software provider from the very beginning. 

Managing Director René E. Beszon is responsible for technical development by leading the Development, Operation and Quality Assurance departments. His focus is using the innovation potential of data-driven applications to further develop the socoto portfolio. Equally important is the positioning of the software as a networked platform for efficient interaction with a variety of software products for real added value in marketing.


Stay up to date.

Subscribe to our monthly shortnews and benefit from Marketing Management Insights directly from the producer.