Offer management optimizes cross-media communication in Volvo Car Germany Customer Service
The customer service area of every dealership has offered and continues to offer the greatest opportunities for returns. Different hourly rates and regional price differences often do not allow for national price communication. Therefore, ideally, each dealership compiles its local portfolio of products and services, prices them individually and plays out the offers cross-medially via classic and digital media channels with the same prices, content and formalities as far as possible.
Volvo Car Germany relies on socoto's central offer management for the clear, time-saving display of individual local service offers. And this is how it works: In the Volvo marketing portal - the Mediamaster - Volvo Car Germany makes the current range of all service and accessory products and services available to its dealers. The Volvo dealer decides which offers he wants to include in his personal portfolio and with which price he wants to advertise. If, for example, he creates a flyer, a mailing or a newsletter, he can access his offers or additionally create new ones and thus realize an individual, CI-compliant advertising medium in a short time. Content delivery can also be implemented quickly and easily through central management and the reuse of individual offers. With his approval, the retailer decides on the playout of selected offers on digital channels such as PoS TV or the retailer's website.
Sascha Birk, Customer Service Officer: "socoto's central offer management offers the ideal basis for promoting cross-media customer contact in customer service marketing. The automated handling of individual offers enables our dealers to communicate their personal portfolio consistently via a variety of advertising channels. In this way, our dealers and workshops increase the visibility of their offers with little effort and thus strengthen the turnover of the workshop business." The socoto offer management is used at Volvo Car Germany both in the area of customer service and for communicating individual new and used car offers.