How do we use the increasing digitalisation in sales partner marketing, what does optimal lead generation look like across a multitude of sales locations, what role does PoS marketing play?
socoto customers, partners and selected industry experts from various fields met at the 6th Marketing Management Day in Cologne and once again discussed a wide range of topics relating to communication in sales partner marketing.
More than 60 guests gathered at the Harbour Club in Cologne and used the event to gain inspiration for the future direction of their marketing and benefited from exciting presentations - from customer cases to outlooks on the digital future of target group-specific customer communication.
Managing Director Dr. Bernhard Gründer welcomed long-time customer VOLKSWAGEN AG with speaker Silvio Saracino on the topic of data service for dealer websites and Sandra Eusterholz, NORDSEE GmbH presented her new marketing portal with a focus on PoS marketing. The socoto business partners Frank Witthaut, Mapp Digital and Andreas Törpel OMD Germany GmbH gave an exciting insight into the DNA of socoto . With their presentations "Newsletter dispatch, the seamless integration of CEP in socoto" as well as "Media planning as an integrated tool", they were able to explain to the participants how socoto's marketing management system masters even difficult tasks in target group-specific communication for individual sales partners. Of course, Dr. Gründer did not miss the opportunity to give an outlook on how socoto's portfolio responds to current developments in marketing.
The afternoon provided exciting discussion material for the evening event. In the fireside lounge of the Harbour Club, the participants were able to network further and exchange experiences during live cooking and gin tasting. The successful event will be continued in 2018: Planning for the 7th socoto Marketing Management Day has already begun.