socoto in use at Trost

The 1,800-employee-strong automotive-parts wholesaler has been using the marketing-management system since April 1

Eugen Trost, one of the largest family-owned enterprises in Germany with its own brands AutoFit, Auto Auto, AutoGo, auto netto and Truck Fit, has been working with socoto since April this year.

In the first stage, 1,000 brand partners of the Stuttgart-based automotive-parts wholesaler have been given access to the marketing-management system. “Given the multitude of partners and the variety of brands we’re dealing with, our advertising measures have so far always involved a lot of coordination effort. socoto will take all this work off our hands”, is how Constantin-Sorin Anghelina, Director of Central Marketing, describes the benefits.

Eugen Trost GmbH is integrating socoto into the marketing service already in use at the company, repcom. The company’s own first-level hotline gives the users advice for their initial questions, while the socoto customer advice unit is responsible for the second-level support, dealing with in-depth aspects.
The repcom (socoto) system was presented to the brand partners at the 11th “Trost Show 2008”, which took place at the “Neue Messe Stuttgart” on April 5 and 6 this year. A simple prize game was designed to show exactly how the system works: here the brand partners could win advertising media for their companies, with the moderator and the responsible Trost brand partner shaping and booking them accordingly.

Following the take-over on April 1 of the eastern European counterpart of Eugen Trost, the METEOR Group, the traditional family-owned company has become one of the leading suppliers in the free European automotive-parts wholesale business. In these markets, too, in the medium term repcom will simplify and give structure to the marketing-management operations.