Postbank puts its money on socoto

Regional advertising to be handled by marketing-management system in future

After carefully screening the field of providers, Deutsche Postbank AG, one of the largest private-client banks in Germany, has awarded the contract to socoto and has now launched a campaign with adverts, flyers, posters and billboard advertising.

“With socoto we’re able to individualize each single advert template and book throughout Germany in over 9,800 booking units“, reports Margret Dreyer, Director of the Marketing and Product Communication department at Postbank AG. The private-client bank shall also use the marketing-management system for jobwork, flyers, posters and billboard advertising. “The combination of centrally controlled communication with locally adaptable advertising media is frequently wished for in the sales-promotion area, but at the same time it’s difficult to implement in major companies”, say Dreyer.

No less important for Postbank is to ensure that the corporate identity (CI) targets are consistently applied in the communication measures and hence that the brand image is fundamentally enhanced. Furthermore, the constantly changing legal requirements regarding advertising messages time and time again make it difficult to handle local advertising. Thanks to socoto, the optical message and the contents of the advertising media are now clearly defined and are available locally in the most up-to-date form. The staff at the bank’s headquarters in Bonn are thus able to lend targeted support to the local marketing activities and generate additional value for the sales channels.