No matter whether you use it as a personalized birthday or Christmas card, a reminder that a leasing contract is about to expire, or to inform your customers that it’s time for a springtime checkup on their cars – mailing is a marketing instrument with an extremely broad spectrum of applications. On top of this, it’s inexpensive, quick, and reliable. That’s the theory, at least. In practice, however, advertising mails frequently don’t achieve the intended success: the most usual snares in this connection are obsolete address databases and a lack of thematic accuracy in the selection of the target groups.

With socoto Mailing, users have an innovative tool at their fingertips by which the marketing management system sets new standards in the accurate fine-tuning of mails. The local brand partners can now adapt professionally designed and centrally provided templates with their own specific knowledge on each individual customer in their database to create personalized mails. The socoto users individualize these templates and assign the appropriate target-group addresses in their own databases to each mailing version generated in this way. And it doesn’t stop there – they can be refined even further still, thanks to the possibility for the business partner to dedicate categories to each of his customers.

If, for example, a Volvo dealer wishes to send out a mail that specifically addresses the owners of XC60 models, all he has to do first is filter his database for this criterion – and up pops the target group he’s looking for. And if the dealer is planning a sales mail in which he wishes to explicitly target families with children to draw their attention to an offer for this crossover model tailored to their requirements, then he simply clicks the field “Family” next to the category “Model” – and the system immediately shows him the customers who come into question.

In this way the dealer can make best use of his detailed knowledge on his customers and their individ­ual preferences in generating several target-group-specific advertising media for a mailing action.