In-store TV or Digital Signage are the generic terms under which digital image offers at the PoS can be summarized. One thing‘s clear: moving images in the shopping space draw extra special attention. And socoto now makes sure that these eyecatchers can take the stage at the PoS without major financial outlays and investments in the technical infrastructure without for­feiting CD and campaign conformity, and yet are still individually tailored to reach their specif­ic target groups on the shop floor.

With socoto, brand companies can offer their part­ners a central pool of digital image material. At his own discretion the local brand partner can indi­vid­ualize the material, save it separately, and broadcast it into the shop area – completely in­dependent of which system is being used to present the moving images there.

Simply a con­ventional digital picture frame, fed with material from a USB stick, is all that is needed for state-of-the-art, attention-grabbing sales-support activities that attract the right target groups. And anyone wishing to take an even more back-seat approach in this regard can naturally use socoto’s offer to control his in-store TV system directly via the internet.