socoto Booking: Wheeling and dealing
Without making any demands of the user in terms of media know-how, this tool enables all communication measures to be booked directly from the PC. All media data is updated and provided on a daily basis.
Because all booking processes are automatically recorded, the central marketing unit can gain an overview of the current booking behaviour of its partners at anytime, anywhere. This enables specific countermeasures to be taken early, and at the same time makes it possible to make prognoses regarding the partners' future behaviour.
