Analysis of individual requirements

How must an MMS be tailored to fit the company in question? This is the question at the centre of the individual requirements analysis that socoto offers all clients interested in using the system. This analysis is made both by applying a standardized procedure as well as by discussing the facts on a face-to-face basis. Important factors in this context include:

•      The company structure and size
•      Existing workflows
•      Number of actors
•      Type and deployment of advertising media
•      Requirements made of a marketing management system