The ball got rolling very swiftly at Volvo: four months after the launch of the project, socoto was already fully adapted to the internal requirements; all templates had been prepared and the 450 dealers trained. The launch of the Volvo S40 via socoto was chosen to premiere the project and what a success it was, too. At present over 10,000 transactions at Volvo are being taken care of by MediaMaster, as the system is called at the company.