Opel Switzerland

An uncomplicated system that dealers can use to adapt their advertisements for their regions was the wish of Samir Saydjari, Marketing Manager of Opel Switzerland. The number two in the Swiss automobile marketplace gives particular importance to the trilingualism of the country; an aspect that must be reflected in the company's advertising concept. Notwithstanding this, simplicity and speed are of utmost importance to a system for designing and booking regional advertising.

The mature and fully functioning socoto system convinced the Swiss, since it has been in use in Germany for many years now and has been successively developed for all locally relevant advertising media.